The Drum opened its doors in August 2019 as a hub to nature the creative industries of Tanzania. Located in Oysterbay, Dar es Salaam, The Drum develops and encourages innovative ways of bringing creativity and business together. As a convenor, The Drum provides space and support for networking, business, development and community engagement. The Drum is also home to the flagship store Make it Matter where retail and storytelling comes to life with the very first inaugurated shopping experience in Tanzania. The Drum has a recording studio with band rehearsal space, a coffee shop and garden.